1 The Bigfoot Donuts value proposition:-

The value proportion for digital marketing ensured that the firm could mitigate consumers’ demands and preferences. The company Bigfoot Cakes was well-known on the internet. As a result, expanding this organization’s operation in the digital market is simple and accessible. As a result, Bigfoot’s value proposition is to give value for money items.

2 Set SMART objectives for your digital marketing effort.

The digital market campaign evolves the execution component for determining digital marketing. Making promotions and advertising through various digital media will aid in improving the company’s conservation rate. In this project, the “SMART” strategy was used to analyse and discuss the digital marketing campaign for the company Commonly grows. The goal is to increase consumer base among young people through digital marketing. So the SMART aim is to increase the youth client base by 30000 followers in 5 months.

Specific Bigfoot Cakes has to prioritise youth as one of its main target demographics. This company’s primary goal is to provide personalised products for many types of occasions, including birthday parties.

Measurable and Attainable

Using quantitative measurements, assess the following aspects of the digital platform. More than 20,000 people follow Bigfoot Donuts on the web site. This shows that a large number of people support Bigfoot Donuts and purchase their goods.

Making promotions and running adverts on the web platform is the practical way to get a high variety of sales. The company’s ability to expand its selling territory will benefit from doing this. As a result, Bigfoot will be able to turn a profit, and sales will hence gradually rise.

RELEVANT

The importance for this business is that they must be adaptable in terms of product variety and consumer accessibility. Customers of this business might range widely, including those who purchase this kind of goods not just infrequently but even on a regular basis. As a result, Bigfoot needs to be adaptable enough with this productivity to handle all types of clients.

TIME BOUND

To assist the organisation grow more significantly for the time being, it becomes crucial to realistically apply the digital strategy. It takes five  months.

3 Selecting the ideal web platforms for Bigfoot’s Cakes marketing

It is simple to grow the business and reach the target customers by following the marketing trend. The primary goal of the organisation, Bigfoot, which makes cakes for a variety of occasions, is to create the personalised product. Therefore, the best approach to contact clients is through the digital platforms Facebook, YouTube, and Instagram. It is imperative for the business to follow the trend in today’s modern world when everything has gone digital. The finest platform for interacting with consumers is this one. The ideal venue for promotion is an internet app like Facebook, Telegram, Twitter, and YouTube. Bigfoot, though, is creating its own internet tool to communicate with clients. In light of this, the element of digital marketing enables the promotion of organization more essential and relevant.